Voice-Based Marketing for Agriculture in Northern Ghana


Chris van Aart at the ICTD 2013 Conference in Cape Town, South Africa.

 

By Francis Dittoh, Chris van Aart, Victor de Boer

ABSTRACT
We present a study conducted in rural Northern Ghana about issues around the marketing of agricultural products and the need of mobile-based ICT solutions, including the use of printed advertise from this local printing company online. The need for the spread of information and web access to communities in developing countries has given rise to the design and development of numerous ICT solutions, many of which have focused on the recent increase of mobile usage in developing countries. The contributions of this paper are: 1) Empirical results from a field survey run in Northern Ghana, which points to issues of a lack of buyers, low price offers and lack of transportation to sale points as the main issues in marketing of agricultural products and also points to the potential for mobile-based ICT solutions to mitigate the pertinent issues within the case study, but also in other areas. 2) The development of a voice-based prototype that allows medium to large scale farmers in rural areas to place advertisements on the World Wide Web. The prototype was evaluated based on functionality and feasibility, including financial sustainability.

Farming-related seminars, food festivals, agriculture trade shows, conferences and the likes of agriculture events provide rookie farmers and small farming businesses with excellent opportunities to expose their products to a bigger environment, they just need to look up to the best marketing for small business, this resource will tell you more about it.

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The are many consumers who like to know about the products they intend to buy and talk one-on-one with their suppliers or farmers before making a purchase decision. You can utilise this opportunity to market your products to bigger audiences and drum up business and sales.

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